Our Process: What is takes to hit page 1 of Google.

Every day, more than 5.6 billion searches are made on Google. Because 99% of searchers never scroll to page 2,it’s crucial to be on the first page of Google’s results page. There are two things Google looks at when deciding who is going to be on page 1.

1 . Relevance

Relevance = onsite work


This has everything to do with your website  and
Google seeing exactly what you do and who you
are. If your website says you are a plumbing company, Google wants  to see that you sell plumbing solutions. Not furniture, books, or shoes — plumbing solutions. Google wants to make sure you are who you say you are so they can give their users the best search experience possible.

We optimize the content, keywords, and code on your website. This gives the information they need
about your services/products and supports what is being said offsite.

2 . Trust

Trust = offsite work


A website’s trust is determined by the number of other websites that link back to your website. These links, called backlinks, are like a ‘vote of confidence’ from one website to another. It’s a signal to Google that other people can vouch for and recommend your services and products. The more of these links you have, and the more relevant and trusted they are, the more trusted you will be, too!  


We create custom content about your industry and place it where other people can like, share, and click to route back to your website. We do this with:

Some SEO providers focus exclusively on either onsite or offsite work. We provide full service SEO. This means we have teams of experts who work together on both types of SEO tasks to make you both relevant and trusted in Google’s eyes. 

SEO Timeline: How long does it take?


Our comprehensive SEO approach covers the full spectrum - from building the blueprint, laying your SEO foundation and delivering growth for your business. With these pillars in place, we'll work together to dominate your local market and attract more customers than ever before.

1. Blueprint

Collect Information and set expectations

We start by learning about your trade, services, and target customers. Whether you're an electrician, plumber, or builder, we dig into what makes your business unique. Using this insight, we identify the best keywords, competitors, and online opportunities to create a customized SEO strategy that aligns with your goals.

Keyword Research

2. Foundation

First month - Build a strong foundation

Priority Tasks Include: Campaign initialization, dashboard performance reports, internet-wide continuity, keyword integration (onsite copy, blogs, authority building, rank improvements), website optimization (service-specific pages, customer experience

Website Optimisation

3. Growth

First 6 months - Build trust and relevance

Priority tasks include: Business profile development (link portfolio, business directories), custom content (website recommendations, blog posts, article engagement)

4. Momentum

6 + Months - Build on momentum

With keywords starting to land in the top 10 of Google’s search results*, the team will start looking at options for new keywords to broaden your search relevance.

Whether or not you actively participate, if your business is on the internet with a website, you’re in the business of SEO. You are in the pool of billions of other business websites competing for the attention of potential and willing customers. Take action and tell the world what you’re all about! Start today by giving us a call and we’ll start you on the SEO path to success.

The process of getting your website into the top 10 search results differs from website to website. We have a variety of activities we can prioritize to suit your SEO needs and achieve your goals.The following page includes many, but not all of the SEO tasks we can do to help you succeed:

Core SEO Services

🔹Pre-Audit

We conduct a pre-audit to gauge your website's SEO presence. The information collected will help us create an even more personalized and effective SEO strategy for your website.

🔹Keyword Research

We do extensive research, as well as a 4-stage testing process, to find the best keywords for you. Our process has a proven record of producing keywords that perform extremely well in Google rankings.

🔹SEO Onboarding

After signing up with us, we submit a ticket to conduct an onboarding call with the primary contact at your business. This call will include a discussion of your strategy, keywords, and account setup.

🔹Google Local Business Citation

We create and optimize a Google My Business profile, giving it the best chance to stand out and rank in the local maps. This sends a positive signal to Google that you care about your business. It is also used as the basis for other citation submissions or subscriptions.

🔹Business Directories

We submit your website to relevant online directories where it will be visible to potential customers. The links we place on these directories point directly back to your site, helping build your web authority.

🔹Website Bookmarking

We submit your business information to a bookmarking site. This will help build your website's authority.

🔹Article Engagement

Our team submits comments for your business on a website or blog relevant to your industry. This places your business into conversations that expand your brand and online presence.

🔹Aged Article Inclusion

We crawl the web to find relevant articles published within the last few months to few years. We then work with the site owner to get your business mentioned in the article[s] with a link back to your website. This will increase your authority online and should bring more ready-to-buy prospects to your site.

🔹Custom Blog Publication

We create and publish a one-of-a-kind, custom blog post on a website relevant to your industry. This can help position you as a thought leader and a solution for potential customers.

Technical SEO Services

🔹Google Analytics Creation & Implementation

Our team installs Google Analytics on your website, giving us access to web traffic and other new data. This will give you a clearer view of your ROI and provide insights to help boost your site's performance even more.

🔹Google Search Console Creation & Installation

We install Google Search Console on your website. It will detect any errors that may occur. It also provides data that helps your SEO Success team ensure your site meets Google's standards.

🔹Site Speed Optimisation

An SEO Specialist performs site speed optimization work on your website, removing the roadblocks that prevent optimal speeds. Google prefers faster sites, so this should contribute to better rankings.

🔹Onsite Recommendation

Our SEO specialists review your target pages. We compile a list of required updates that will make those pages relevant for your main keywords. This is one of the most important steps to boost your rankings.

🔹Insert Nofollow Tags into Onsite Links

We add a "nofollow" tag to one of the links on your website. This will help build and maintain your site's authority by ensuring that your outbound links do not leak authority.

🔹Robots.txt Creation & Implementation

We create a robots.txt file and install it into the back end of your website. This will ensure Google receives proper directions on how to index your site.

🔹Strategic Backlink Building

We develop and implement a comprehensive backlink strategy to boost your website's authority. Our team identifies high-quality, relevant websites in your industry and creates opportunities for natural link building through content partnerships, guest posting, and resource link building. This helps improve your search engine rankings and drives targeted referral traffic to your site.

🔹Monthly Campaign Updates

A member of our SEO Success team will reach out and update you on the status of your campaign every month. The primary contact at your business will be provided with an overview of the work we have done on your behalf over the previous four weeks. Included in all packages.

 Frequently asked questions

  • Search Engine Optimisation (SEO) is an effective method of promoting businesses on the internet. Because your online presence is optimised, your business will attract high quality traffic from relevant local search queries. This is a great way of building a wide audience and taking up a seat at the top of Google.

    46% of all Google searches are intended towards local business. In other words, SEO helps your business become visible for a large percentage of users in your neighbourhood looking for your service.

  • Google offers Tradie businesses the opportunity to promote themselves by taking into account not only traditional SEO factors like On-Page Optimisation, Backlinks, Authority Score, but also the physical location of your company, Google Business Profile, local directories & citations.

    SEO is an excellent way to gain exposure for your brand online by attracting more local customers and growing your business.

  • The biggest difference between local and traditional SEO is the difference in search intent.

    For traditional results, search engines focus on finding websites with the most relevant and interesting content for all search queries. These queries may or may not have locality intentions. For Local results however, search engines will seek businesses or websites that are based in the immediate vicinity of the searcher and have the most up to date and accurate information about themselves. Google is aware of common intent, for example if someone searches for 'pizza' the odds that they are searching for a local pizzeria are quite high.

    This allows you to focus on potential clients in your geographical region and can be incredibly useful for businesses that sell their services in an area.

  • Tradies! Electricians, Plumbers, Builders, Painters, Landscapers, Stone Masons and anyone in the Home-service or construction industry! If your business operates in a specific geographical region you undoubtedly need to utilise SEO. Even if you don't have a local target market, SEO can help you attract more potential customers in popular cities and towns. If your aim is to increase more jobs and look professional then SEO is the most important addition to your marketing strategies.

  • At Local Vision, we do everything in our power to produce real results for our clients. Realistically, we advise that you wait at least a few months before expecting to see concrete results, especially if we are starting on your project from scratch. Depending on the competition it may take some time for you to start reaching your KPIs and notice an increase in traffic.