Local SEO

Looking to boost your business's local visibility? That's where Local Vision comes in. We're all about getting your business to pop up when people are searching for your services online. Think of us as your local SEO wizards - we use the latest tools & techniques to make sure your business shines in local searches. Whether you're a cozy corner shop or a Tradesman, we've got the tools to help you attract more nearby customers and get them through your doors. Our approach is tailored to fit your unique needs so you can dominate your local market without breaking a sweat. With Local Vision, higher rankings and increased local traffic are just around the corner.

Put your Business on the Map: Stand out in Local Searches

Want to get spotted by local customers looking for your services? That's where Google's local map pack comes in! But here's the thing, without our local SEO magic, you might be missing out on prime opportunities to connect with potential customers. Whether you're a plumber, lawyer, bakery, any other small business in New Zealand, we've got some SEO tricks to help you climb to the top of the local search results. We've fine-tuned our approach to give small businesses like yours a boost, making sure that when someone nearby needs your skills, your business pops up front and centre. It's all about making it easy for locals to find you when they need you most.

Google-Business-Profile-Management

Our Proven Local SEO Process

Local-SEO-Consultation
SEO-Implementation

1: Consultation

2: Implementation

Local-SEO-Monitoring
Local SEO Results

3: Monitoring

4: Results

Boost Local Rankings

SEO Audit & Strategy

Comprehensive Audit & Strategy

  • We begin with a comprehensive analysis of your current online presence, identifying strengths and areas for improvement. This includes your website structure, content, and technical aspects, while also assessing your Google Business Profile. We then craft a strategy that aligns with your business goals and local market.

On-Page-SEO-Optimization

On-Page SEO Optimization

  • Most often, local searches are made from mobile devices. We need to make sure that your website has a fast loading time, which will increase conversions, user engagement and ranking.

    We optimize your website's content, meta tags, and structure to target local keywords and improve relevance for local searches.

Google-Business-Profile-Optimization

Google Business Profile

  • Google gets most of its information about a business from its Google Business Profile listing (Previously known as Google My Business). A properly optimised listing ensures you provide the necessary information customers need to visit your site or store, contact your company or make a purchase. For instance, someone in Wellington searching for “cafe city centre” will be presented with the local map pack results.

    These results consist of a list of local businesses in the area and are accompanied by a Map with their locations around Wellington. By clicking on a result, the user can view key business information like address, opening times, website, phone details and even look at images. There is a ton of things that can be optimized within the Google Business Profile ensuring that Google trusts your business to display it further within its ranking algorithm.

Local-Content-Creation

Google Business Post Creation

  • When ranking Google Business Profiles, search engines take into account both quantity and quality of your content. This means that it’s important to have a strong & consistent content strategy for your Google Business Profile. We start by creating valuable content, oriented towards local keywords that are meaningful to your business.

Review-Management

Performance & Reviews

  • It is extremely important for local businesses to actively track and respond to their online reviews. All our Local SEO packages include online review management services as an option. Whether it’s a positive or negative rating it is vital to respond to all reviews to show your customers that you care about their opinion and prove to Googles Search Engine that your business cares about customers.

    More often than not, people will look at reviews before visiting a local business, which is why keeping up a steady and updated stream of reviews and answers to questions and comments will attract more people to your business.

Citations & Backlinks

Local Citations & Link Building

  • A large part of our ongoing SEO for local businesses will be on raising your website’s local authority. We begin by creating local citations and backlinks listing your business in local directories.

    The more relevant mentions we can acquire for your business, the higher you will progress in local rankings. In this case we only pursue citations & backlinks from authoritative and context-relevant websites.

 Frequently asked questions

  • Local Search Engine Optimisation (SEO) is an effective method of promoting local businesses on the internet. Because your online presence is locally optimised, your business will attract high quality traffic from relevant local search queries. This is a great way of building a wide local audience and taking up a seat at the top of the 3-pack results on Google Maps.

    46% of all Google searches are intended towards local business. In other words, Local SEO helps your business become visible for a large percentage of local users.

  • Google offers local businesses the opportunity to promote themselves by taking into account not only traditional SEO factors like On-Page Optimisation, Backlinks, Authority Score, but also the physical location of your company, Google My Business reviews and local directories & citations.

    Local SEO is an excellent way to gain exposure for your brand online by attracting more local customers and therefore increasing sales.

  • The biggest difference between local and traditional SEO is the difference in search intent.

    For traditional results, search engines focus on finding websites with the most relevant and interesting content for all search queries. These queries may or may not have locality intentions. For Local results however, search engines will seek businesses or websites that are based in the immediate vicinity of the searcher and have the most up to date and accurate information about themselves. Google is aware of common intent, for example if someone searches for 'pizza' the odds that they are searching for a local pizzeria are quite high.

    Local SEO allows you to focus on potential clients in your geographical region. This can be incredibly useful for businesses that sell their services in an area.

  • If your business operates in a specific geographical region you undoubtedly need to utilise local SEO. Even if you don't have a local target market, local SEO services can help you attract more potential customers in popular cities and towns. If your aim is to increase calls then local SEO is an ideal addition to your marketing strategies.

  • We dedicate time to study the specific requirements and goals of each of our clients. Our specialists develop a custom strategy based on this analysis. There are other factors at play that will affect the monthly price of local SEO services.

  • At Local Vision, we do everything in our power to produce real results for our clients. Realistically, we advise that you wait at least a few months before expecting to see concrete results, especially if we are starting on your project from scratch. Depending on the competition it may take some time for you to start reaching your KPIs and notice an increase in local traffic.

    Local SEO services can ensure that your clients will find you on Maps and you will always be in the centre of attention when searches are located in the vicinity of your business. Without Local SEO services your business could potentially lose out on qualified traffic and in turn miss out on sales.