Welcome to Local Vision, the experts in SEO for Tradies
Helping Tradies Unlock Their Full Potential
More vision, more clicks, more calls.
What is SEO?
Tradies! Here's Why SEO Isn't Optional Anymore.
Look at that map on the right (Below for mobile) - that's Google's Local Map Pack, and if you're not showing up there, you're literally watching jobs walk straight to your competition. But here's what most tradies don't realize: the map pack is just the tip of the iceberg. Below that map are the organic search results - a whole other goldmine of opportunities you're probably missing out on.
Think about it: When someone searches "plumber near me" "emergency electrician," or “mechanic engine repair” they see two crucial things. First, that map pack with the top 3 local businesses. Then, they see the organic search results - up to 10 more businesses on just the first page. That's 13 chances to get found, and if you're not optimized for either? You might as well be invisible. Right now, someone in your area is scrolling through both these sections, choosing who to call. If you're not ranking in either spot, you've just lost two chances to win that job.
Here's the brutal truth: That basic website you set up years ago and that neglected Google Business Profile? They're about as useful as a rusty tool in your van. Your competitors are upgrading their digital game while you're missing out on high-value jobs that could be yours. Every month you're not doing SEO for your business is another month your competition is grabbing those premium local jobs - both from the map pack AND the organic search results.
Don't worry about figuring this all out yourself - you've got enough on your plate running your actual business. This is exactly what I specialize in: getting tradies like you to dominate both the local map pack AND organic search results to capture those valuable jobs. While you're focusing on delivering quality work, I'll make sure your business is impossible to miss online. Let's turn your online presence from a liability into your strongest marketing asset.
46%
of all Google searches are looking for local information.
76%
of nearby smartphone searches convert to business calls within a day.
87%
of consumers trust online reviews as much as personal recommendations.
900%
increase of "near me" type searches grew by more than 900% over two years.
From the Tools to the Web—Helping Tradies Succeed.
Look, I get it. I’ve been there. My name’s Dave, and I used to be an electrician, working long hours, dealing with tough jobs, and hustling to keep my business running. But after a shoulder injury forced me to step away from the tools and move to Web Design, I realised something: there’s a huge opportunity for Tradies and small businesses to dominate online—if you know how to make it happen.
That’s when I founded Local Vision in 2023. I saw too many Tradies and small businesses getting lost in the noise of the digital world, buried under bigger companies with deeper pockets. And trust me, that doesn’t sit right with me. You deserve better. Your hard work, your service, your skills—people need to see it.
So, I made it my mission to help businesses like yours stand out and get noticed online. With Local Vision, I’m not here to just talk SEO jargon or promise you the world. I’m here to show you exactly how to climb to the top of search results, get in front of the right customers, and watch your business grow.
I know what it’s like to struggle to get noticed, and I know what works. I’m not just another SEO guy—I’m someone who gets the grind, who knows what it takes to succeed in the trades, and who’s ready to help you take your business to the next level. Together, we’ll make your business the go-to name in your area, and we’ll do it faster than you ever thought possible.
How Our Local SEO Works: Simple & Effective
To put it bluntly – your customers are actively searching for your services and are ready to hire you, but they simply can’t find you. By teaming up with Local Vision, we’ll help ensure your business not only gets found but becomes the clear choice. With consistent optimisation for local search engines, your online presence will thrive, your business will climb local rankings, and you’ll see tangible results: more website visits, more calls, and more customers choosing you. Together, we'll turn visibility into success.
Our comprehensive Local SEO approach covers the full spectrum - from building the blueprint, laying your SEO foundation and delivering growth for your business. With these pillars in place, we'll work together to dominate your local market and attract more customers than ever before.
1. Blueprint
We start by learning about your trade, services, and target customers. Whether you're an electrician, plumber, or builder, we dig into what makes your business unique. Using this insight, we identify the best keywords, competitors, and online opportunities to create a customized SEO strategy that aligns with your goals.
2. Foundation
We focus on building your visibility across the web. This includes optimizing your website for search engines, improving local directories, and building high-quality backlinks. We ensure your business shows up where potential customers are searching, with compelling content that converts visitors into leads.
3. Growth
SEO isn’t a one-and-done task. We continually monitor your progress, track local search rankings, and refine your strategy to keep up with trends and competitors. You’ll get regular updates, performance reports, and insights, so you can see the value we’re delivering while staying focused on your trade.
With us, you get a simple, effective, and long-term approach to growing your business online. Let us handle the digital side, so you can focus on running your business.
What can you expect working with us?
Boosted search rankings
More organic search traffic
Increased calls & website visits
Higher reputation & profit
What's the magic?
Local SEO zeroes in on your specific service area making you the go-to business for nearby customers actively searching for your services. It's more effective than having a highly visible billboard on every street corner.
How does SEO affect you?
When someone in your area searches "plumber near me" or "best electrician in Wellington," There you are, front and centre. It's not about being famous nationwide, it's about being the local business everyone knows and trusts.
Where's the benefit for you?
Local SEO is your secret weapon for standing out from the competition and consistently dominating your local area. It turns "Oh, I didn't know you existed!" into "I've heard they're really good, you should definitely hire them!"
Frequently asked questions by Tradies
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Local Search Engine Optimisation (SEO) is an effective method of promoting local businesses on the internet. Because your online presence is locally optimised, your business will attract high quality traffic from relevant local search queries. This is a great way of building a wide local audience and taking up a seat at the top of the 3-pack results on Google Maps.
46% of all Google searches are intended towards local business. In other words, Local SEO helps your business become visible for a large percentage of users in your neighbourhood looking for your service.
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Google offers Tradie businesses the opportunity to promote themselves by taking into account not only traditional SEO factors like On-Page Optimisation, Backlinks, Authority Score, but also the physical location of your company, Google Business Profile, local directories & citations.
Local SEO is an excellent way to gain exposure for your brand online by attracting more local customers and growing your business.
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The biggest difference between local and traditional SEO is the difference in search intent.
For traditional results, search engines focus on finding websites with the most relevant and interesting content for all search queries. These queries may or may not have locality intentions. For Local results however, search engines will seek businesses or websites that are based in the immediate vicinity of the searcher and have the most up to date and accurate information about themselves. Google is aware of common intent, for example if someone searches for 'pizza' the odds that they are searching for a local pizzeria are quite high.
This allows you to focus on potential clients in your geographical region and can be incredibly useful for businesses that sell their services in an area.
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Tradies! Electricians, Plumbers, Builders, Painters, Landscapers, Stone Masons and anyone in the Home-service or construction industry! If your business operates in a specific geographical region you undoubtedly need to utilise local SEO. Even if you don't have a local target market, local SEO can help you attract more potential customers in popular cities and towns. If your aim is to increase more jobs and look professional then local SEO is the most important addition to your marketing strategies.
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At Local Vision, we do everything in our power to produce real results for our clients. Realistically, we advise that you wait at least a few months before expecting to see concrete results, especially if we are starting on your project from scratch. Depending on the competition it may take some time for you to start reaching your KPIs and notice an increase in traffic.
Ready to dominate your competition with Local Vision?
Take your Tradie business from being completely invisible in online searches...
To the top of search results that have customers lining up for your business.
